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This domain states the following, "Your body fat is not caused by your negative eating habits, it is caused by your negative thoughts and beliefs about eating." Our analyzers observed that the web site said " What is really behind your excessive consumption of food is not laziness, lack of discipline or weakness, it is negative programming buried deep in your subconscious mind probably since early childhood which is preventing you from losing weight and keeping it off." The Website also stated " Noel McGrath is the author of 16 published books, including 2 top ten best-sellers." The website's header had noel mcgrath as the most important keyword. It was followed by living without fear, getting younger, and weight loss which isn't as highly ranked as noel mcgrath. The next words the site uses is diet. tips on weight loss was also included and will not be viewed by web engines.